The meetings seemed to raise more questions than they answered.
TWG recommendations still seem blindly oblivious of prevailing market sentiment, being almost totally reliant on revenue enhancement as opposed to an aggressive re-structure.
Since the move out of Azabudai to Takanawa, labor costs have been reduced by approximately 5% and remain at approximately Yen 1.87 billion yen. The mix of full-time to part-time employees has been adjusted to 25%/75% but this has had little impact. Whilst there remains no transparency on management share of the Yen 1.87 billion, members should rightly be sceptical.
The chart at the bottom shows some of the key indicators over the past 26 years. During that time (not accounting for the most recent trends) it shows that per member F&B spending in the club has declined precipitously from just under Yen 500k to approximately Yen 200k per annum.
Attracting new members using the 'fees are increasing by 30%' slogan does seem a bit dis-ingenious to say the least.
There was no thought given to outsourcing real cost areas such as engineering, IT and even the whole F&B function. Instead we have a proposal to save Yen 10m per annum by outsourcing the staff canteen.
Until the big cost items are addressed and the payroll is reduced by another 20-30%, the cost structure of the club will never make it a competitive proposition.
At least the TWG has recognised TAC is a service organisation that should provide value for money. It is a pity they have no idea how to go about it and remain mired in well-intentioned but outdated thinking.
I am afraid a few bandaid proposals will not work when the survival plan is based on nonsense projections on the revenue side and an unrealistic approach to re-structuring.
Membership has tracked down to about 3,000 and there seems to be no idea of how to stem the outflow of US members.
The Club has to learn how to cut its cloth and not continue to rely on joining fees to mask the underlying inefficiencies and high cost structure. The TWG has failed by not addressing this fundamental imperative.
More and more it is members' personal income not corporate packages that pay for the Club. Why then has the Board, management and the TWG failed to make this the basic platform to analyse the problems.
We are saddled with the high capital costs of the new club. At Yen 5m per tsubo this is nearly 3 times current market for a comparable structure. The finest club in Asia it may well be, but it may not be your club for much longer
Key:
Payroll, F&B Rev in Yen billion
Membership in thousands
Per capita F&B spending in Yen 100,000